£21 to £54 average order value in one month
A food and gifting brand whose affiliate programme was performing steadily — but its average order value sat at the same level the brand was seeing internally, around £21. We wanted to test whether it could push that number higher.
Vertical
Food & Gifting
Focus
Average order value
£21 → £54
Average order value, in one month
+36%
Sales, month on month
2.6x
Average basket multiple
The approach
Worked with a tech partner to issue unique, single-use codes rather than open blanket codes — no leakage to code-scraping sites, and full control over who receives which offer.
Ran different discounts for new and existing customers: a stronger incentive for first-time buyers, since new customer acquisition was a parallel goal, and a lighter one for returning customers.
Structured the offers to reward bigger baskets, so the discount worked for the brand’s margin rather than against it.
