Your Affiliate Program deserves a Senior Operator.

Not a Junior Account Manager.

Your Affiliate Program deserves a Senior Operator.

Not a Junior Account Manager.

Your Affiliate Program deserves a Senior Operator.

Not a Junior Account Manager.

No big agency overhead, no unnecessary process, just clear strategic thinking and truly honest execution.

No big agency overhead, no unnecessary process, just clear strategic thinking and truly honest execution.

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About Me

Affiliate rarely gets the attention it's actually worth. I've run them for global brands and built them from scratch for smaller brands with leaner budgets. Whatever your stage, I know what it takes to make affiliate work.

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About Me

01

Affiliate rarely gets the attention it's actually worth. I've run them for global brands and built them from scratch for smaller brands with leaner budgets. Whatever your stage, I know what it takes to make affiliate work.

Services

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Affiliate growth, performance PR, compliance, strategy, and creator partnerships handled with senior ownership.

01

FRACTIONAL AFFILIATE MARKETING MANAGER

Programme strategy

Publisher recruitment

Network liaison

Your affiliate programme, run properly, without hiring in-house or handing it to an agency. Commission architecture, publisher recruitment and activation, campaign planning, compliance, and network negotiation — all of it mine to own. I work as an extension of your team, not a supplier at arm’s length. You get a senior operator doing the work, not a junior account manager reporting on it.

02

PERFORMANCE PR

Placements

Rate negotiation

Measurement

Editorial and content placements on a commercial basis. I identify the opportunities, negotiate the rates, brief the partners and measure what came back. Placement fees are a media cost, agreed in advance. The work of finding and running them isn’t.

03

FRAUD AND COMPLIANCE AUDIT

Brand bidding

Code leakage

Enforcement

A fixed-scope audit of what your programme is losing. PPC brand bidding abuse, voucher code leakage, partner non-compliance, and the gaps between your terms and what partners are actually doing. You get the findings, the numbers, and the enforcement actions to take. Most programmes are leaking. Almost nobody is looking.

04

AUDIT AND STRATEGY

Programme review

Commission design

Roadmap

A full review of the programme as it stands, and a written strategy for where it goes next. Commission structure, partner mix, campaign calendar, and the priorities in order. For programmes being launched, inherited, migrated, or quietly underperforming for longer than anyone wants to admit.

05

INFLUENCER AND CREATOR PARTNERSHIPS

Creator sourcing

Affiliate terms

Activation

Creator partnerships structured on affiliate terms rather than flat fees — sourcing, negotiating, onboarding and tracking, so performance is measurable and the relationship pays for itself. Bridges the gap between influencer marketing and the affiliate channel, which in most brands are two teams who don’t talk.

Not on the list? Ask away.

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SERVICES

01 — FRACTIONAL AFFILIATE MARKETING MANAGER

Programme strategy · Publisher recruitment · Network liaison

Your affiliate programme, run properly, without hiring in-house or handing it to an agency. Commission architecture, publisher recruitment and activation, campaign planning, compliance, and network negotiation — all of it mine to own. I work as an extension of your team, not a supplier at arm’s length. You get a senior operator doing the work, not a junior account manager reporting on it.

02 — PERFORMANCE PR

Placements · Rate negotiation · Measurement

Editorial and content placements on a commercial basis. I identify the opportunities, negotiate the rates, brief the partners and measure what came back. Placement fees are a media cost, agreed in advance. The work of finding and running them isn’t.

03 — FRAUD AND COMPLIANCE AUDIT

Brand bidding · Code leakage · Enforcement

A fixed-scope audit of what your programme is losing. PPC brand bidding abuse, voucher code leakage, partner non-compliance, and the gaps between your terms and what partners are actually doing. You get the findings, the numbers, and the enforcement actions to take. Most programmes are leaking. Almost nobody is looking.

04 — AUDIT AND STRATEGY

Programme review · Commission design · Roadmap

A full review of the programme as it stands, and a written strategy for where it goes next. Commission structure, partner mix, campaign calendar, and the priorities in order. For programmes being launched, inherited, migrated, or quietly underperforming for longer than anyone wants to admit.

05 — INFLUENCER AND CREATOR PARTNERSHIPS

Creator sourcing · Affiliate terms · Activation

Creator partnerships structured on affiliate terms rather than flat fees — sourcing, negotiating, onboarding and tracking, so performance is measurable and the relationship pays for itself. Bridges the gap between influencer marketing and the affiliate channel, which in most brands are two teams who don’t talk.

CASE STUDIES

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Case studies that walk through my approach and impact.

CASE STUDIES

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Case studies that walk through my approach and impact.

orange surfboard floating on clear turquoise water with sunlight reflections

Commission Strategy

View

Luxury Gifting

1.8x peak growth, same budget

1.8x peak growth, same budget

hand holding white minimalist bottle with clear cap against light gray background

SME Growth

View

Beauty

4x revenue in 12 months, same budget

4x revenue in 12 months, same budget

Minimal wooden table lamp with a curved frame and glowing round bulb on a light gray background.

Programme Rebuild

View

Gifting

14x new customers a month

14x new customers a month

Makeup product for marketing campaign

Fraud Audit

View

Jewellery

34% less commission, same revenue

34% less commission, same revenue

These are just a few highlights. Browse the complete portfolio to see more.

These are just a few highlights. Browse the complete portfolio to see more.

WORK PROCESS

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What happens after our discovery call.

AUDIT

I look at the whole programme, surface what's working, and give you a clear view on where to push to achieve your goals.

STRATEGY

What to change, in what order, and what to leave alone. You'll know what I'd do first and why.

EXECUTION

You make the calls. I do the work, end to end.

ALWAYS ON

In your Slack, on your calls, in your inbox. Same as anyone else on the team.

CLIENT HUB

Everything in one place, open all the time.

Reports, strategies, campaign information — updated as the work happens.

WORK PROCESS

(04)

What happens after our discovery call.

AUDIT

I look at the whole programme, surface what's working, and give you a clear view on where to push to achieve your goals.

STRATEGY

What to change, in what order, and what to leave alone. You'll know what I'd do first and why.

EXECUTION

You make the calls. I do the work, end to end.

ALWAYS ON

In your Slack, on your calls, in your inbox. Same as anyone else on the team.

CLIENT HUB

Everything in one place, open all the time.

Reports, strategies, campaign information — updated as the work happens.

(05) Testimonials

Brands & Partners I work with

(05) Testimonials

Brands & Partners I work with

(05) Testimonials

Brands & Partners I work with

  • Having Cami as a partner has transformed our affiliates strategy. As a small business, it’s difficult for us to have a dedicated expert within our business, and having someone who knows the affiliates network and strategy inside out, as well as managing the day to day, has been an excellent investment for us. We’ve seen huge MoM and YoY growth and have the confidence that the partnership will just keep growing as our business does.

    Becca Dickinson

    Senior Brand Marketing Manager, Cutter and Squidge

  • Cami is very knowledgeable and has took control of our affiliate programme on Rakuten instantly. She has onboarded multiple high-value publishers and has made big improvements to the performance. She’s reliable, very lovely to work with and knows the affiliate channel inside and out.

    Ana Podkolodina

    Senior Digital Marketing Manager, 14 Day Manicure

  • Cami has been an excellent partner for us on our affiliate channel. She is proactive with recommendations and suggestions for us as a brand and has really taken our goals for the channel on board. Reporting is really thorough too — we are clear on what’s working and where we can make improvements and are seeing some strong results.

    Frankie Cherry

    Brand and Commercial Partnerships Manager, Biscuiteers

  • Cami took control of the program instantly and provided recommendations and fixes that saved us tens of thousands of dollars. Her knowledge and contacts in both the North American and European market is a huge asset. Well worth the investment.

    Levi H

    Marketing Director, Clocks and Colours

  • Cami is an exceptional contact — always responsive, understanding, and a joy to collaborate with. She consistently goes above and beyond, proactively finding solutions and identifying opportunities to help us grow our business, often working directly alongside us simply because she genuinely cares about our success. Her friendly, professional approach makes her a key part of our team’s success, and I highly recommend her.

    Marcellia Debenoit

    EU Marketing Manager, Casetify

  • Honestly, Cami is just brilliant at what she does. She knows affiliate inside out, she’s incredibly detail-oriented, and she genuinely cares about every campaign she touches — you can tell by the way she handles everything. Working with her as a publisher has been so easy and really fun. She’s always on it, super responsive, and one of those people who puts everything into making sure her clients actually get results. I’ve worked with a lot of people in this industry and I can count on one hand those who bring that level of dedication. Cami is truly one of a kind. If you’re a brand looking to grow through affiliate, you’d be in outstanding hands — she’s an incredible talent to work with.

    Alessandra La Marca

    Head of Partnerships, Lux Rewards

  • Cami is genuinely one of the most impressive people I've worked with. She's super organised, insanely proactive, and somehow always finds a solution no matter how tricky the challenge. Bring her a problem and you know she's going to figure it out. She has deep industry knowledge, but what really stands out is her grit and determination to get things done properly. She cares deeply about her clients, moves fast, thinks strategically, and always goes above and beyond. Having Cami in your corner feels like having someone who can handle anything. Her agency is a reflection of her — smart, reliable, creative, hardworking. Could not recommend her more highly.

    Darshni Prasad

    Senior Account Manager (Agency Services), Rakuten Advertising

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Programs Managed

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Client Sales

Numbers that show I’ve been doing this long enough to know what works.

(06) FAQ

Have questions?

(06) FAQ

Have questions?

Not finding answers?

Reach out anytime. Happy to answer any questions before you commit to working together.

Can you work with an existing programme, or only new launches?

Both. I can take over a programme that’s already live, or help you pick a network and launch from scratch. Network migrations too — moving a programme across without losing the partners or the tracking.

Which markets and sectors do you work with?

UK and US programmes, across beauty, luxury, travel, jewellery, real estate, food and gifting — though I’m open to new sectors. I’ve worked with SMEs and global brands. Usually there’s a marketing manager who owns the programme on paper, but managing and growing it properly takes more time than they have.

What’s the difference between hiring you and hiring an agency?

I work as an extension of your team — the person doing the strategy is the person in the platform. No twelve-month lock-in, and none of the agency overhead priced into the fee.

What kinds of publishers will you recruit?

It depends what you’re trying to achieve! I work across every publisher vertical and build the mix around your goals and what makes sense for the brand.

How long before an affiliate programme shows results?

Structural changes to commission or partner mix need about two months to read, because you want a full cycle of data before you can tell whether a change worked. A launch from scratch is more like six months to get the programme trading properly.

Not finding answers?

Reach out anytime. I'm happy to answer any questions before you commit to working with me.

(07) Journal

My Take on the Affiliate Space

(07) Journal

My Take on the Affiliate Space

(07) Journal

My Take on the Affiliate Space

Free 30-min discovery call

Tell me about your programme

An in-house affiliate expert. Without the hire.

Free 30-min discovery call

Tell me about your programme

An in-house affiliate expert. Without the hire.

Free 30-min discovery call

Tell me about your programme

An in-house affiliate expert. Without the hire.