$15m migrated, performance intact
A global accessories brand with an affiliate programme generating $15m a year. The programme was run by an agency, so the brand had no direct control over it — and it sat on a network the brand no longer wanted to work with. Moving was the right decision. Moving badly would have been expensive.
Vertical
Accessories
Focus
Network migration
$15m
Annual programme revenue
145
Publishers migrated
4 weeks
To full pre-migration run rate
The approach
Coordinated every party in the move: the brand, legal on both sides, the account teams at the outgoing and incoming networks, and the publishers themselves.
Sequenced the migration by value: top-earning publishers moved first, with links live on the new network before anything was switched off on the old one.
Briefed publishers early and directly, so nobody discovered the migration through a dead link or a missing commission.
Kept commercial terms continuous through the move, so no partner had a reason to pause promotion while the paperwork caught up.
