Fraud and compliance audit
A fixed-scope audit of what your affiliate program is losing to brand bidding, code leakage and partners who are not doing what they say. Findings, numbers and the enforcement actions to take.
Format
Fixed-scope project, around three weeks
Best for
Growth nobody has checked
What it is
Fixed-scope project, around three weeks
A fraud audit asks one thing of every publisher on your program: were these sales created, or claimed? Brand bidding, ad hijacking, leaked voucher codes and intermediaries that will not name their sources all produce sales that look real in the network report and are anything but.
I go through every publisher, every sale and every click over two years, follow the traffic back to the websites behind it, and put the evidence next to each finding. You get a document your finance team and your network can act on.
What I do
Every publisher classified and rated, with the basis for each rating recorded.
Brand bidding and ad hijacking evidenced with ad captures, redirect chains and the affiliate tracking attached to the click.
Code leakage traced to the sites listing codes you never issued.
Sub-network transparency: which intermediaries disclose their sources and which do not.
The money: what has been paid to publishers that should not be on the program, and what the coming peak season would add.
Enforcement: removals, transaction reversals, notices to intermediaries, trademark complaints and the monitoring to keep it from coming back.
What you get
The number. In one audit, four publishers turned out to be 58% of a year’s affiliate sales, and £48,865 of commission was going to publishers that should not have been there.
A clean program. The publishers that should go, gone, with the evidence to back it up if they push back.
Monitoring that stays on. Brand-term monitoring in place so the next hijacker is caught in days, not years.
Common questions
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What does an affiliate fraud audit check?
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How do I know if my affiliate program has fraud?
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How long does a fraud audit take?
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What happens after the audit?
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