Fractional affiliate marketing manager
Your affiliate program, run properly, without hiring in-house or handing it to an agency. A senior operator doing the work, as an extension of your team.
Format
Monthly retainer
Best for
No senior owner in-house
What it is
Monthly retainer
Most affiliate programs sit with a junior marketer who has six other channels, or with an agency that reports on it once a month. Neither is watching the publishers, the terms or the money closely enough. A fractional affiliate manager is the third option: one senior person who owns the channel end to end, for a fraction of the week.
I work inside your team. Your Slack, your calls, your inbox. Same as anyone else on the team, minus the headcount.
What I do
Commission architecture. Tiers by partner behaviour, so content and loyalty partners earn more than checkout interceptors, and every rate has a reason behind it.
Publisher recruitment and activation. Finding the partners that bring new customers, getting them live, and keeping the ones that have gone quiet in play.
Campaign planning. The trading calendar, offers, creative and briefs sequenced ahead of every key period.
Compliance and monitoring. Terms enforced, applications reviewed, brand bidding and code leakage caught before they cost you.
Network negotiation. Fees, tenancies and placements negotiated with the network and the big publishers on your behalf.
What you get
A program that grows on the same budget. Commission moves from partners that claim sales to partners that create them. One restructure took a luxury gifting brand from £72,927 to £115,632 in December, at the same effective commission rate.
Nothing slips. Applications, enquiries, invoices and network conversations are handled every week, not once a quarter.
Reporting you can act on. What changed, why, and what I am doing about it, in plain numbers.
Common questions
01
What is a fractional affiliate marketing manager?
02
How is this different from an affiliate agency?
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How many hours a week does the program get?
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Which affiliate networks do you work with?
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