Performance PR
Editorial and content placements bought and measured on affiliate and conversion metrics, so media impact is provable rather than assumed.
Format
Project or retainer
Best for
Measurable press coverage
What it is
Project or retainer
Traditional PR gives you coverage and a screenshot. Performance PR gives you coverage with a tracking link, a commission or a fixed fee tied to results, and a number at the end that tells you whether it worked.
The publishers are the same ones you already read: national press, gift guides, product round-ups, specialist titles. The difference is that the placement is negotiated as a partnership, measured like a campaign, and repeated when it pays.
What I do
Placements. Which titles, which features, which moments in the calendar. Gift guides, product tests, seasonal round-ups, evergreen buying guides.
Rate negotiation. Commission, tenancy or hybrid, negotiated so the brand is not paying for reach it cannot measure.
Briefing. Product, angle, codes and links to the editor or commerce team, so what runs is what was agreed.
Measurement. Clicks, sales, new customers and cost per acquisition per placement, reported against what it cost.
What you get
Coverage that shows up in the sales data, not just the coverage report.
A shortlist of titles that work for your brand and rates you can plan around for the next season.
A clear answer to whether PR is paying and what to spend next time.
Common questions
01
What is performance PR?
02
Which publishers take performance PR placements?
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How is performance PR paid for?
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How do you measure a PR placement?
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