Influencer and creator partnerships
Support across the whole creator campaign cycle, structured on affiliate terms where it makes sense, so performance is measurable and the relationship pays for itself.
Format
Campaign or retainer
Best for
Measurable creator spend
What it is
Campaign or retainer
Creator work usually fails in one of two places: the wrong creators, or no way to tell whether the right ones worked. Running it on affiliate terms fixes the second problem, and the vetting fixes the first.
Every creator gets a link and a code, commission or a hybrid fee, and a brief. Every post is tracked. At the end you know who sold, who did not, and who to book again.
What I do
Sourcing and vetting. Creators whose audience matches yours, checked for real engagement and for the fake sub-networks that pass off paid ads as creator traffic.
Outreach and negotiation. Terms that fit the creator’s size and your margin: commission, flat fee or both.
Briefing and approvals. What to say, what not to say, what the offer is, and sign-off before it goes live.
Tracking, payments and reporting. Links and codes set up, creators paid on time, and performance reported per creator.
What you get
Creator spend you can defend with sales, new customers and cost per acquisition per creator.
A roster that earns its place, rebooked on results rather than follower counts.
No fake influencers on the payroll. The audit work I do on programs is built into how creators are vetted.
Common questions
01
What are affiliate terms for influencers?
02
How do you vet creators?
03
Do creators accept commission-only deals?
04
How is creator performance measured?
05
