Audit and strategy
A full review of the program as it stands and a written strategy for where it goes next: commission structure, partner mix, campaign calendar and the priorities in order.
Format
Fixed-scope project
Best for
Launch, takeover or reset
What it is
Fixed-scope project
Every program I have inherited had the same problem underneath different symptoms: nobody had written down what it was for, who should be on it and what each partner should be paid. The audit answers those questions from the data. The strategy writes the answers down in the order to act on them.
It is the right starting point when you are launching, when you have taken over a program someone else built, when you are about to move networks, or when the numbers have been flat for a year and nobody can say why.
What I do
Program review. Every publisher by behaviour and value, the commission structure, the terms, the creative, the tracking and the network setup.
Commission design. Tiers, defensive rates, exclusions and the reasoning, ready to publish to partners.
Partner mix. Which partner types are missing, which are over-weighted, and the recruitment list to fix it.
Campaign calendar. The trading periods that matter for your category and what needs to be in place before each.
Roadmap. The priorities in order, with what each is expected to move.
What you get
A plan your team can run with or without me.
Commission that pays for growth rather than subsidising checkout interception.
No surprises on launch or migration day. One $15m program moved networks and was back at full run rate in four weeks.
Common questions
01
What is included in an affiliate program audit?
02
When should a brand audit its affiliate program?
03
How is this different from the fraud audit?
04
Do you help implement the strategy?
05
